Literally thousands of videos are being removed from YouTube’s site as they are preparing for the launch of their new streaming music service. Many indie labels are fighting for better deal terms for this new streaming service, and in the final hour, after apparently not being able to reach an agreement, their videos are being removed from YouTube. These include popular artists such as Adele and the Arctic monkeys.
Three major labels have struck a deal, but not everyone is on board.
“While we wish that we had 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience,” Robert Kyncl, YouTube chief of content and business operations, told the Financial Times.
These video removals are going to be happening in the next few days.
On another note, now we’re going to have ANOTHER music streaming service here? I don’t know about you, but I don’t want more than one subscription service, the same way that I didn’t want to have to choose between Blueray and HD DVD (or whatever their competitor was called, remember that?). Honestly, it really makes sense for YouTube to step into this realm, but how are they going to handle pushing their music listeners to their streaming service? I’m interested to find out.