After hitting us with the lyric video, Kendrick Lamar makes his return with the official version for his lead single “i.” The song has been making waves and has even become the official anthem for the 2014-2015 NBA season. The video was directed by Alexandre Moors and The Little Homies, and finds some inspiration from the ’70s, with Kendrick playing lead role, marching the streets of Compton where he leads a congregation past various scenes of suicide, crime and violence. Get uplifted by watching below.
This Video is fantastic and the message and image are incredibly strong. Salute K. Dot.