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Majid Jordan – A Place Like This

When Drake released “Hold On, We’re Going Home,” the synthpop-esque R&B single that quickly changed the tone of his Nothing Was The Same campaign, he subtly, if not slyly, introduced the mass public to Majid Jordan, the R&B duo signed to his OVO Sound imprint. This was a brilliant bit of marketing, as the collab peaked at #4 on the Billboard “Hot 100” and was named Pitchfork’s song of 2013. Majid Jordan, a portmanteau of the individual names of members Majid Al Maskati and Jordan Ullman, are on the opposite end of the spectrum from fellow signee PARTYNEXTDOOR, who is a vibey, alt-R&B progeny following closely in The Weeknd’s inebriated footsteps. Majid Jordan’s brand of R&B is less like the trendy alternative sound of recent years and more like the contemporary R&B of the late ‘80s and ‘90s, with a heavy downbeat and a finger on its own emotional pulse. The duo doesn’t seek to blur the lines with mystique; it seeks clarity.