The Roots’ new album …And Then You Shoot Your Cousin is a conceptual art-rap affair, made without any real concern for the marketplace, and so it’s not much of a surprise that their latest music videos are conceptual allegory-type deals. They’ve already unveiled a stop-motion clip for “Understand.” And though the video for “Never,” the song that the band memorably performed on The Tonight Show last month, is live-action, it’s not the sort of thing where the band shows up to mime out the song. Instead, the video follows a young man as he tries to escape a desolate city block, while faceless ghouls pursue him. Watch it below.
I will forever rock with The Roots. Video is strong. what do you think? Leave a comment below.